Seventh Generation ... reaching into Canada

Seventh Generation to Help Canadians Raise Healthier Babies
Healthy, Non-toxic, and Environmentally Friendly Diapers and Wipes Coming to Canada

Toronto, ON – August 19, 2008 – It’s time for a healthy change. At last, Seventh Generation, the United States’ leading provider of environmentally friendly household products, has announced that its acclaimed line of chlorine-free diapers and chlorine-free baby wipes are available to Canadian parents who are seeking the safest choices for their families’ newest members and the world they will grow up in.

Seventh Generation Chlorine-Free Diapers are made with babies and the environment in mind. In addition to being manufactured without the use of hazardous bleaches, they’re hypo-allergenic and contain no artificial fragrances or latex. Parents will also appreciate the tight fit created by their stretchy leg gathers and the convenient resealable closure tabs that simplify diaper checks. The bottom line is a soft cloth-like diaper that keeps the wearer dry, comfortable, and free of the irritation that synthetic materials can bring to baby’s sensitive skin.

Joining Seventh Generation diapers on store shelves this summer will be the company’s hypoallergenic chlorine and alcohol-free unscented Baby Wipes. These wipes protect infants skin with cleansers and moisturizers derived from nature not petroleum. Instead of the wide variety of chemicals that traditional baby wipes contain, Seventh Generation uses ingredients such as aloe vera, vitamin E, and glycerin to create a safe and gentle option parents can count on.

In addition to its diapers and baby wipes Seventh Generation will also be offering Canadians its much sought-after biodegradable laundry and dishwashing products. Made from natural, non-toxic ingredients like vegetable-based surfactants and essential oils, they get a dirty job done without petroleum-derived chemicals and synthetic additives like dyes, fragrances, and optical brighteners so Canadians can get their clothes and their dishes clean even as they keep their environment green.

Seventh Generation’s baby products will be available beginning August 1st in natural food stores, Loblaws, Natural Values, and other selective retail and grocery outlets across Canada

About Seventh Generation
Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Seventh Generation products are healthy and safe for the air, the surfaces, the fabrics, the pets, and the people within your home — and for the community and environment outside of it.

For information on Seventh Generation products, to find store locations, and explore the company’s website, visit www.seventhgeneration.com.